Saturday, December 31, 2011

…on typography

as the bastard cracked open a bottle of smithwick's the other day,

I took a good look at what I was drinking as I usually do after the first sip.

but I noticed the typeface on the neck of the bottle.

this is grotesque monotype black and it was the cause of much design grief for me in 2010 and 2011.

but we redesigned the book over the last few months and now the only time I'll have to look at it is when I crack open a bottle of smithwick's.

I mean, who the hell puts serifs randomly on a san serif font? wtff?

well goodbye to all of that.

hello to the new hotness that is 2012.

—the bastard

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